In the 1930s, Shanghai was full of strangeness. The chambers of commerce were still in constant dispute. Xu Wenqiang (Huang Xiaoming), who had just arrived, ran into Feng Chengcheng (Sun Li), the beloved daughter of Feng Jingyao (Li Xuejian), the number one chamber of commerce tycoon in Shanghai. The stubborn and beautiful Feng Chengcheng was somewhat similar to his old love Fang Yanyun (Chen Shu), who was already the number one socialite in Shanghai at that time. Xu Wenqiang and Ding Li (Huang Haibo), who grew up in the slums of Zhabei, accidentally rescued Feng Chengcheng, and the two became friends of life and death. With the help of Fang Yanyun, the two were appreciated by Feng Jingyao and decided to make a name for themselves in Shanghai. Xu Wenqiang and Ding Li both fell in love with Feng Chengcheng at first sight, and the three of them started a complicated love story. However, after many hardships, Xu Wenqiang found that his whole family had died tragically when he returned home, and decided to return to Shanghai to avenge his blood feud. Directed by the famous mainland director Gao Xixi and starring Huang Xiaoming and Sun Li, the 42-episode TV series "New Shanghai Bund" is adapted from the Hong Kong TVB classic series "Shanghai Bund". The story tells the story of the love and hatred of the characters in the Shanghai gangs in the 1930s, when Shanghai was in the midst of internal and external troubles and constant disputes between chambers of commerce.