Cheongdam-dong, a famous commercial center in South Korea, is also a famous wealthy area in Seoul. It symbolizes wealth and power and is a place that many women dream of entering. However, Cha Seung-jo (Park Shi-hoo), the president of the Korean district of Artemis, a world-class brand distribution company, is dismissive of it. Because his feelings have been hurt, he lacks trust in women and thinks that they are all money worshippers who pursue luxury goods and money. On the contrary, Han Se-kyung (Moon Geun-young), a new social figure, is an optimistic woman who believes that God rewards hard work. Due to economic reasons, she, who dreams of becoming a designer, cannot have the opportunity to study abroad. She has worked hard to apply for a clothing company, but has become an errand runner for the president's wife. These experiences forced her to reflect on her previous life. During an errand, Se-kyung accidentally hit Seung-jo's car. Seung-jo saw that Se-kyung's car was full of luxury goods, and his first impression of her was extremely bad, so he humiliated her. This encounter became a turning point for Se-kyung, and a big battle aimed at the daughter-in-law of Cheongdam-dong kicked off.