The story takes place in Hutou Town in the 1920s. The poor boy Zhu Jinchun (played by Ma Guoming) fell in love with the rich lady Yi Rongrong (played by Zhou Liqi). The disparity in status made this relationship destined to experience all kinds of twists and turns. Yi Rongrong's father Yi Shugong (played by Li Guolin) wanted to marry Yi Rongrong to the mayor's son Dong Zhenbang (played by Lu Yong). In order to make Zhu Jinchun give up, Yi Shugong asked Zhu Jinchun to give a huge gift to marry his daughter. In order to make up this money, Zhu Jinchun found relatives and friends such as Zhu Xiangxun (played by Yuan Weihao), Niu Yugan (played by Xie Dongmin) and Wu Duohao (played by Gu Minghua), and the group actually came up with the idea of incense money. In the end, their tricks were exposed and they were hunted down. In order to save Zhu Jinchun, Yi Rongrong agreed to marry Dong Zhenbang, but Dong Zhenbang actually ran away on the night of their wedding.