Who are you? What do you want? What do you love to do? None of these are important. What is important is how you sell things. AMC's new drama "Mad Men" aired on July 19, 2007. It was produced by Matthew Weiner, the producer and screenwriter of "The Sopranos". It is set in New York in the 1960s. The story boldly describes the cruel commercial competition in the golden age of the American advertising industry. Anyone who knows New York knows that today, in the office buildings on both sides of Madison Avenue, there are the largest CNN radio and television network in the United States and 50 radio stations, the editorial offices, sales centers and offices of major American journals such as "Time", advertising agencies of nearly a thousand international newspapers, and tens of thousands of advertising companies and downstream production, agency, and service companies, forming a huge wealth chain. In the 1960s, the advertising industry flourished. Personalized, professional, generous, and sex-themed advertisements began to bombard people's nerves and stimulate their consumption desires. In the chaos, a high-profile advertising company, Sterling Cooper, emerges as a dark horse, capable of everything from cigarette ads to election ads. The company has Don Draper (played by Jon Hamm), a talented creative director, Bette Campbell (played by Vincent Kajzer), an ambitious assistant who covets Draper's position, and Rachel Menken (played by Maggie Siff), the female boss who inherited the family business... They will face competition as cruel as fighting sharks, and they will also start a tangle of love, hatred and resentment. At the same time, the extreme expansion of the advertising industry begins to trigger social changes. This film also reflects the history of sex, ethics, fertility and religion in the United States in the 1960s.