Who are you? What do you want? What do you love to do? None of these are important. What matters is how you sell things. "Mad Men" is produced by Matthew Weiner, the producer and screenwriter of "The Sopranos". It is set in the 1960s and focuses on the era when the American dream was formed and then broken. It boldly describes the cruel commercial competition in the golden age of the American advertising industry. The story of "Mad Men" Season 2 ended with the full outbreak of the Cold War, which completely shattered the dream of the middle class to live alone in a corner. Judging from the trailer, the story of the third season should also move towards a more desperate and pessimistic stage. It is not difficult to see that the picture of a man falling in the opening of the series is not sure whether it is a metaphor for the life of the protagonist of this film or the fall of the American dream in the 1960s.