Nie Wanlong (played by Qin Pei), a generation of gambling heroes, is not only skilled in gambling, but also good at using strategies. He is victorious in every battle in the casino, and no one can match him. Chen Jinfeng (played by Li Xiangqin), a vegetable vendor, is addicted to gambling, while his son Shi Zhikang (played by Chen Tingwei) has no interest in gambling. By chance, Shi Zhikang was discovered by the gambling king Nie Wanlong and worked in his casino. By chance, Shi Zhikang met the former gambling king Jiang Zhen (played by Kaohsiung). Jiang Zhen taught him all kinds of gambling techniques in the world, carefully trained and trained him, and Shi Zhikang's gambling skills improved day by day. Later, Shi Zhikang was taught by the gambling idiot Sun Yifeng (played by Zhang Zheng), and his gambling skills improved greatly. However, Jiang Zhen was defeated by Nie Wanlong and died unjustly. Soon, his son Jiang Baiqi (played by Lu Songxian) suppressed the whole audience with gambling techniques, and came to avenge his father's death. He even deliberately approached Nie Wanlong's daughter Nie Xitong (played by Wu Qili). Coinciding with the World Gambling King Competition, a bloody gambling battle is about to break out. The casino drama "Winner is King" produced by Hong Kong Asia Television in 1991, starring Chen Tingwei, Wu Qili, Lu Songxian, Meng Qiwen, Qin Pei, Xue Li, Li Xiangqin, etc. The sequels of this series include "Winner is King II: Invincible" and "Winner is King III: Battle of Kings".