Wan Niang (Wang Xuan), a three-hundred-year-old female demon who practices the way of incense and spirits, runs a mysterious incense powder shop in Luocheng, Wen Xiangxie, in order to revive her senior brother. She collects six kinds of incense in the world, and the most important one is her enemy Fang Mo (Xu Bin). The two approach each other with their own ulterior motives, but in the process they gradually understand each other's true inner side... The play is adapted from the novel of the same name by the sea temperature.