Duan Shengyun, a giant in the traditional retail industry, was in danger of a crisis. His son Duan Ran and his adopted daughter Qian Xixi successfully resolved the crisis at the critical moment. Duan Ran and Qian Xixi then took over the dying live broadcast company Rui and started their entrepreneurial journey from scratch. With the support of their father and friends, they revived the company by selling tail goods, and obtained the supply chain in the fierce competition with homogeneous companies. They cleverly created topics and became friends with traffic star Jiang Zheyang, and worked together to bring out the top anchor Yuanyuan. The two of them overcame all obstacles and were full of passion in the process of entrepreneurship. They also gradually found that they had misjudged their position in each other's hearts, and finally successfully fell in love. The ensuing storm was even more cruel. Qian Xixi had to leave the company because of the sale of problematic products. Duan Ran firmly guarded Qian Xixi's dreams and beliefs, and patiently accompanied her through the valley life. When facing a bigger crisis later, Qian Xixi also firmly guarded Duan Ran in her own way, and together they completed the original intention and dream of creating a better retail experience for everyone.